Now that you know who your potential customers are, you are ready to tell them what you have for sale. You have to communicate with them. Sound pretty basic? Well let's take it a bit further. When you start talking to your customers, they have to be willing and able to listen to what you have to say. You have to say what they want to hear! You will find out what they want by asking them and listening to what they say. God gave you two ears and one mouth, use them in that proportion. If you listen to your customers they will tell you what they want you to say to them! Then say it to them! Three things have to be right for this to work:

1. The person you are talking to has to need and want what you are offering.

This is all about ensuring that you are selling to someone that wants your sort of act. Don't waste your time trying to get work from people that never book your type of show. What is it about your product they are buying? You need to build a list of all the places you can get work out of, who are the people you talk to at each place, and what is it that each of them want?

2. The timing has to be right and they are ready to buy right now.

Find out how your customers work. Find out when they organise the acts that they will be using. How far in advance do they book them? What time of day do they want to talk to you about it? Will they read letters you send to them? When is the best time to send them letters?

3. They have to have the money to be able to pay for what you are selling.

What are you worth to them? How much extra business will they do because you are there? Remember, no words like 'heaps'! You can watch and count most of this stuff! How often do they employ bands?

Now that you know this stuff, focus your selling efforts on the people that want what you are selling, are ready to make a decision to buy you, and have the money to pay you.
 

GET PAID INDEX
The Get Paid section of the site is a guide to how you can make a living from your music. This is an index of the pages in the Get Paid section.
Want to be a professional musician? Be professional!

Who are your customers?

What do your customers want?

What is your bands brand?

How many potential customers do you have?

Promotion.

Find a role model.

Recommended Books

Losing My Virginity
Richard Branson
ISBN:0812931017
This is a really good autobiography by the guy who set up Virgin Records. It tells you a lot about the early days of the British music industry, and how the Virgin Record Company started. It also has lots of ideas from a very successful guy on how to float any business. Bransons latest project is a Hotel in space which he hopes to have up and running within 5 years. Bransons autobiography is guaranteed to get you thinking BIG, and has lots of interesting ideas on the music industry.
Click here for more info on this book.

We have a list of other recommended books that will help you make your band a success.